[Justin Jackson] Marketing For Developers

[Henry Morgan]

• It’s not the quality of your code.
• It’s not “scratching your own itch.”
• It’s not the programming framework you chose.
• It’s not test-driven development or continuous integration.

What makes an app successful? Having product/market fit!

Programmers who earn significant revenue from their products validate demand before they start coding.

Marketing for Developers is the guide you’ve been waiting for:

The book and course will teach you everything you need to know.

• The beginning: everyone starts with no audience, no product, and no revenue. It’s OK if you’re just starting out!
• Build something people want: you’ll learn how to choose your target market, understand what motivates them, and pick a product idea.
• Use the lean marketing stack: identify the right tools, configure them, and track the right analytics events.
• Pre-launch: design a landing page that converts, write blog posts, optimize for search and build buzz.
• Launch and grow: promote your application with confidence, get more traffic, creating campaigns that convert, and get your first paying customers.

Launched in 2015, it’s sold 5,000+ copies.

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